IB  Vol.5 No.4 , December 2013
Factors Influencing Consumers’ Online Repurchasing Behavior: A Review and Research Agenda
ABSTRACT

With the rapid development of E-commerce activities, it is of critical importance to identify the determinants of repurchase intention to both researchers and practitioners. This research attempts to explain the relationship between online shopping businesses and customers by testing the model incorporating the mechanisms of perceived value, satisfaction, and consumers’ repurchase intention.


Cite this paper
H. Li and J. Hong, "Factors Influencing Consumers’ Online Repurchasing Behavior: A Review and Research Agenda," iBusiness, Vol. 5 No. 4, 2013, pp. 161-166. doi: 10.4236/ib.2013.54020.
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