The objective of this study is to
compare the ranking of the quality of e-commerce B2C portals in Brazil
according to explicit criteria described in the article with the ranking
according to the INFO 100 ranking. Theoretical research is first described,
followed by the construction of eight self-established criteria of B2C portal
quality measures and identification and compilation of requirements used by the
I-Best, Opinia, E-bit and other institutes. After that, a portal quality evaluation is made
by the web site content analysis; finally, a comparison of the rankings is
presented. The obtained results showed that in spite of the lack of knowledge
of the criteria adopted by INFO100 , there could be agreement with the criteria
adopted in this study, because there was agreement with the results for the Ponto Frio portal. Therefore, it was
concluded that the eight criteria used in this study can be useful in a quality
analysis of B2C electronic portals.
Cite this paper
T. Hamtini, A. Boas, L. Santos and T. Dias, "Quality Criteria for B2C E-Commerce Websites in Brazil," Journal of Software Engineering and Applications
, Vol. 6 No. 11, 2013, pp. 589-596. doi: 10.4236/jsea.2013.611071
 INFO100, “Magazine Survey InfoExame,” Vol. 230, No. 20, 2005.
 CIETEC-USP, “Research of Internet Trends in Brazil,” 2005. www.e-commerce.org.br
 IBOPE-Brazilian Institute of Research and Statistics. Internet expansion in Brazil, 2005.
 ESTADAO, “Technology,” 2005.
 FGV-EAESP-Escolda of Business Administration from Fundacao Getúlio Vargas in Sao Paulo, “Research on Electronic Commerce in the Brazilian Market,” 2004.
 A. L. Albertin, “Ecommerce: Model, Aspects and Contributions of Your Application,” 6th Edition, Atlas, Sao Paulo, 2010.
 F. Alexandrini, “Company Profile in the Practice of E-Commerce: Electronic Marketing,” M.S. Thesis, Federal University of Santa Catarina, Floranópolis, 2000.
 P. O. Drucker, “Best of Peter Drucker: Man, Management, Society,” Nobel, Sao Paulo, 2002.
 J. C. Contador, “Model for Increasing Industrial Competitiveness,” Edgard Blücher, Sao Paulo, 1996.
 K. O. Hammond, “Ecommerce by 2010,” HSM Management, Barueri, Vol. 6, No. 31, 2002, pp. 39-46.
 MCT, “Electronic Commerce,” 2005.
 D. Felipini, “Electronic Commerce,” 2005.
 R. Mckenna, “Real Time Marketing,” In: Creating Value in the Network Economy. The Harvard Business Review Book Series, Harvard Business School Press, Boston, 1999.
 GOL, 2005. http://www.voegol.com.br
 FIAT, 2005. http://www.fiat.com.br
 General Motors, 2005. http://www.chevrolet.com.br
 Magazine Luiz, 2005. http://www.magazineluiza.com.br
 Carsale, 2005. http://www.carsale.com.br