[1] Y. X. Bai and H. Xu, “The Development of Small and Medium-sized Enterprises and Reputation Management,” Economic Management, Vol. 8, 2001, pp. 20-21.
[2] Brucks, Merrie, V. A. Zeithaml and G. Naylor, “Price and Brand Name as Indicators of Quality Dimensions for Consumer Durables,” Academy of Marketing Science, 2000, Vol. 28, No. 3, pp. 217-222. doi:10.1177/0092070300283005
[3] N. Bi, “An Experimental Research on the Impact of Cluster Branding Based on Product Perceived Quality,” Management Review, 2009, Vol. 21, No. 5, pp. 23-26.
[4] T. J. Brown and A. D. Peter, “The Company and the Prodct: Corporate Associiations and Consumer Product Response,” Journal of Marketing, 1997, Vol. 2, pp. 68-84. doi:10.2307/1252190
[5] R. O. Carlson, “The Nature of Corporate Images,” In the Coporation and its Publics, John W. Riely, Jr., ed. New York: John,Wiley&Sons,1963, pp. 24-47
[6] W. B. Dodds, K. B. Monroe and D. Grewal, “Effects of Price, Brand, and Store Information on Buyers'product Evaluations,” Journal of Marketing Research, Vol. 28, No. 3, 1991, pp. 307-319. doi:10.2307/3172866
[7] C. J. Fombrun, N. A. Gardberg and J. M. Sever, “The Reputation Quotient:A Multi-stakeholder Measure of Corporate Reputation,” Journal of Grand Management, Vol. 7, No. 4, 2000, pp. 241-255
[8] D. A. Garvin, “Competing on the Eight Dimensions of Quality,” Harvard Business Review, Vol. 65, No. 11, pp. 101- 112
[9] H. H. Huang, “Comparison of Strong and Weak of Brandassociation,” Psychological Science, Vol. 5, 2002, p. 605.
[10] K. G. Hardy, “Whatever Happened to Image?” Business Quarterly, 1970, Vol. 35, pp. 70-76.
[11] K. L. Keller, “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” Journal of Marketing, 1993, Vol. 57, No. 1, pp. 1-22. doi:10.2307/1252054
[12] A. Kirmani and H. Baumgartner, “Reference Points Used in Quality and Value Judgements,” Marketing Letters, Vol. 11, No. 4, 2000, pp. 299-310. doi:10.1023/A:1008129011202
[13] M. Schwaiger, “Components and Parameters of Corporate Reputation an Empirical Study,” Schmalenbach Business Review:ZFBF, 2004, Vol. 56, pp. 46-72.
[14] D. Mitran, P. N. Golder, “How does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and As Asymmetries,” Marketing Science, Vol. 25, No. 3, 2006, pp. 230-247. doi:10.1287/mksc.1050.0175
[15] Nicolas indo. Corporate Image-Corporation Identefy Strategy, Guangdong : Tourism Press, 1992.
[16] C. P. Riesz, “Price Versus Quality in the Marketplace 1961-1975,” Journal of Retailing, 1978, Vol. 54, No. 4, pp. 15-28.
[17] A. Parasuraman, Zeithaml, A. Valarie and L. Berry, “L.SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality,” Journal of Retailing, 1988, Vol. 64, No. 1, pp. 12-40.
[18] H. Z. Wang, Brand Measurement and Promoting from Model to Implementation, Bei Jing: Tsinghua University press, 2006.