OJL  Vol.2 No.4 , December 2013
On Leadership and It’s Marketing
Author(s) Jinzhang Gao*
ABSTRACT

Leadership is a kind of scarce resources and a determinable factor in an organization. Effective leadership is one of the key factors in its growth, change and regeneration whereas currently, leaders in some organizations do not have the leadership in match with their development and leadership resource is out of proportion of the highly-developed economy which prevents organizations from developing. Leadership is a leader’s most significant peculiarity and his developing in leadership contributes most greatly to the organization. Effective leadership depends on leadership marketing as well as the cultivating and developing. Based on marketing researches, this paper mainly studies individual leadership, group leadership and organizational leadership so as to lead to more researches and studies.


Cite this paper
Gao, J. (2013). On Leadership and It’s Marketing. Open Journal of Leadership, 2, 78-81. doi: 10.4236/ojl.2013.24011.
References
[1]   Bass, B. M., & Stogdill, R. (1990). Handbook of leadership: Research & managerial applications. New York: The Free Press.

[2]   Dean, W., & Tjosvold, D. (2004). Leadership in Chinese enterprise. Shanghai: Shanghai Far-East Press.

[3]   Dehoogh, A., & Den Hartog, D. (2008). Ethical and despotic leadership, relationships with leader’s social responsibility, top management team effectiveness and subordinates’ optimism: A multi-method study. The Leadership Quarterly, 19, 297-311.
http://dx.doi.org/10.1016/j.leaqua.2008.03.002

[4]   Lumby, J. (2009). Collective leadership of local school systems power, autonomy and ethics. Educational Management, Administration & Leadership, 37, 310-328.
http://dx.doi.org/10.1177/1741143209102782

[5]   Mowles, C. (2009). Consultancy as temporary leadership: Negotiating power in everyday practice. International Journal of Learning and Change, 3, 281-293. http://dx.doi.org/10.1504/IJLC.2009.024693

[6]   Pearce, C., Manz, C., & Sims Jr., H. (2008). The roles of vertical and shared leadership in the enactment of executive corruption: Implications for research and practice. The Leadership Quarterly, 19, 353-359. http://dx.doi.org/10.1016/j.leaqua.2008.03.007

[7]   Stogdill, R. (1974). Handbook of leadership: A survey of theory and research. New York: The Free Press.

[8]   Uhl-Bien, M., Marion, R., & McKelvey, B. (2007). Complexity leadership theory: Shifting leadership from the industrial age to the knowledge era. The Leadership Quarterly, 18, 298-318.
http://dx.doi.org/10.1016/j.leaqua.2007.04.002

 
 
Top