OJMP  Vol.2 No.4 B , October 2013
The Role of Medical Word-of-Mouth on Sport Therapists: A Patient Psychological Perspectives
ABSTRACT

In 21st century, more and more people see medical services of sport therapists as a promising industry due to global aging population and high biotechnology development. Hence, understanding medical word-of-mouth (WOM) process among patients in medical services of sport therapists could be interesting and useful. This study would find out the role of WOM on patients psychology when choosing the sport therapists, understand how patients look for sport therapists’ information and which information source is important to them. As a pioneer, this study would like to improve medical WOM marketing of sport therapists. The authors designed a questionnaire based on how patients choosing sport therapists, including questions search importance of different information sources of sport therapists with medical service decision, and respondents’ psychological demographics. We released 253 questionnaires of judo therapy clinics inTaiwan. More than half of the respondents see sport therapists due to others’ recommendations (referral of family, friends and professionals. Women are more likely to seek medical word-of-mouth information than men; and respondents who think choosing sport therapists are important tend to seek medical word-of-mouth information. Further, patients focus on “therapist’s behavior”, “therapist’s skills”, and “therapist’s ethic”.


Cite this paper
F. Liu, M. Chou, Y. Liu and H. Chen, "The Role of Medical Word-of-Mouth on Sport Therapists: A Patient Psychological Perspectives," Open Journal of Medical Psychology, Vol. 2 No. 4, 2013, pp. 7-10. doi: 10.4236/ojmp.2013.24B002.
References
[1]   J. Weaver, D. Mays, S. S. Weaver, G. Hopkins, D. Eroglu and J. Bernhardt, “Health Information-Seeking Behaviors, Health Indicators, and Health Risks,” American Journal of Public Health, Vol. 100, No. 8, 2010, pp. 1520-1525. doi:10.2105/AJPH.2009.180521

[2]   S. Shabbir, H. R. Kaufmann and M. Shehzad, “Service quality, word of mouth and trust: Drivers to achieve patient satisfaction,” Scientific Research and Essays, Vol. 5, No. 17, 2010, pp. 2457-2462.

[3]   Y. Chen, F. Liu, C. H. Fang and T. M. Y. Lin, “Understanding the Effectiveness of Word-of Mouth: An Elasticity Perspective,” Journal of Research in Interactive Marketing, Vol. 7, No. 1, 2013, pp. 57-77. doi:10.1108/17505931311316743

[4]   J. Bristor “Enhanced Explanations of Word of Mouth Communications: The Power of Relationships,” Research in Consumer Behavior, Vol. 4, 1990, pp. 51-83.

[5]   C. H. Fang, T. M. Y. Lin, F. Liu and Y. H. Lin, “Product Type and Word of Mouth: A Dyadic Perspective,” Journal of Research in Interactive Marketing, Vol. 5, No. 2/3, 2011, pp. 189-202. doi:10.1108/17505931111187802

[6]   F. Liu, C. H. Fang, T. M. Y. Lin and S. Chung, “Word-of-Mouth Effect of Aboriginal Cultural Products Purchase Behavior in Taiwan,” International Journal of Psychology, Vol. 47, 2012, pp. 178-178.

[7]   F. Liu, I. L. Chien, M. Y. Lan and S. M. Chien, “Development The Theme Park Brand Equity Model of Taiwan,” International Journal of Psychology, Vol. 47, 2012, pp. 174-174.

[8]   Y. Chen, F. Liu, L. M. Ho and T. M. Y. Lin, “Development of Word-of-Mouth Elasticity Measures for Tourism Product Categories,” Psychology, Vol. 3, No. 9, 2012, pp. 722-728. doi:10.4236/psych.2012.39109

[9]   M. Y. Lan, F. Liu, C. H. Fang and T. M. Y. Lin, “Understanding Word-of-Mouth in Counterfeiting,” Psychology, Vol. 3, No. 3, 2012, pp. 289-295. doi:10.4236/psych.2012.33041

[10]   J. Sweeney, G. Soutar and T. Mazzarol, “Factors Influencing Word of Mouth Effectiveness: Receiver Perspectives,” European Journal of Marketing, Vol. 42, No. 3, 2008, pp. 344-364. doi:10.1108/03090560810852977

[11]   J. Engel, R. Blackwell and P. Miniard, Consumer Behavior, 8th Ed., Dryden Press, New York, 1993.

[12]   H. Bansal and P. Voyer, “Word-of-Mouth Processes within a Service Purchase Decision Context,” Journal of Service Research, Vol. 3, No. 2, 2000, pp. 166-177. doi:10.1177/109467050032005

[13]   S. Lambert and C. Loiselle, “Health information seeking behavior,” Qualitative Health Research, Vol. 17, No. 8, 2007, pp. 1006-1019. doi:10.1177/1049732307305199

[14]   S. A. Nasco and D. Hale, “Information Search for Home, Medical, and Financial Services by Mature Consumers,” Journal of Services Marketing, Vol. 23, No. 4, 2009, pp. 226-235. doi:10.1108/08876040910965566

[15]   F. Liu and M. J. Lee, “Understanding the Island Tourism Image Formation in Taiwan: via Fuzzy Preference Relations,” International Journal of Psychology, Vol. 47, 2012, p. 174.

 
 
Top