The Research on the Key Success Factors of Mobile Internet with Interpretative Structural Modelling
Affiliation(s)
School of Business Administration, South China University of Technology, Guangzhou, China; Institute of Emerging Industrializa- tion Development South China University of Technology, Guangzhou, China. School of Business Administration, South China University of Technology, Guangzhou, China;. School of Business Administration, South China University of Technology, Guangzhou, China.
School of Business Administration, South China University of Technology, Guangzhou, China; Institute of Emerging Industrializa- tion Development South China University of Technology, Guangzhou, China. School of Business Administration, South China University of Technology, Guangzhou, China;. School of Business Administration, South China University of Technology, Guangzhou, China.
ABSTRACT
Today mobile Internet is a rapidly rising area. How to deal with the disruptive transition? This paper is intended to study the success factors of mobile Internet with grounded theory and it is the result that 17 success factors are identified. Then the following top 10 key success factors are found out through the questionnaire: the user traffic and scale, product and service innovation, keen market environmental sense, the user experience and business model innovation, core technology, the development of mobile terminals, e-commerce and online payment services, customized services and applications of cloud computing and big data. Finally, interpretative structural modeling (ISM) is applied to analyze the relationship among the key success factors and the root key success factors of mobile Internet were figured out, as they are product and service innovation, keen grasp of market environment, the user experience and core technology. The results will be enlightened for the enterprises of mobile Internet, mobile phone manufacturers and operators.
Today mobile Internet is a rapidly rising area. How to deal with the disruptive transition? This paper is intended to study the success factors of mobile Internet with grounded theory and it is the result that 17 success factors are identified. Then the following top 10 key success factors are found out through the questionnaire: the user traffic and scale, product and service innovation, keen market environmental sense, the user experience and business model innovation, core technology, the development of mobile terminals, e-commerce and online payment services, customized services and applications of cloud computing and big data. Finally, interpretative structural modeling (ISM) is applied to analyze the relationship among the key success factors and the root key success factors of mobile Internet were figured out, as they are product and service innovation, keen grasp of market environment, the user experience and core technology. The results will be enlightened for the enterprises of mobile Internet, mobile phone manufacturers and operators.
KEYWORDS
Mobile Internet; Key Success Factors; Grounded Theory; Interpretative Structural Modeling (ISM)
Mobile Internet; Key Success Factors; Grounded Theory; Interpretative Structural Modeling (ISM)
Cite this paper
J. Wan, Y. Zhu and L. Liang, "The Research on the Key Success Factors of Mobile Internet with Interpretative Structural Modelling," iBusiness, Vol. 5 No. 3, 2013, pp. 107-112. doi: 10.4236/ib.2013.53013.
J. Wan, Y. Zhu and L. Liang, "The Research on the Key Success Factors of Mobile Internet with Interpretative Structural Modelling," iBusiness, Vol. 5 No. 3, 2013, pp. 107-112. doi: 10.4236/ib.2013.53013.
References
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[1] M. Meeker, “Mary Meeker’s Latest Must-Read Presentation on the State of the Web,” 2012. http://www.businessinsider.com/mary-meeker-2012-internet-trends-year-end-update-2012-12#-1 [2] Y. F. Hu and S. L. Hu, “The Analysis of the Key Influence Factors of the Profit Model of Mobile Internet,” Communications Management and Technology, Vol. 34, No. 6, 2012, pp. 39-41. [3] K. Matsudaira, “Making the Mobile Web Faster,” Communication of ACM, Vol. 56, No. 3, 2013, pp. 56-61. doi10.1145/2428556.2428572 [4] N. Jabeur, S. Zeadaly and B. Sayed, “Mobile Social Networking Applications,” Communication of ACM, Vol. 56, No. 3, 2013, pp. 71-79. doi10.1145/2428556.2428573 [5] N. C. Zakas, “The Evolution of Web Development for Mobile Devices,” Communication of ACM, Vol. 56, No. 4, 2013, pp. 42-48. doi10.1145/2436256.2436269 [6] I. Junglas and J. Harris, “The Promise of Consumer Technologies in Emerging Markets,” Communication of ACM, Vol. 56, No. 5, 2013, pp. 84-90. doi10.1145/2447976.2447995 [7] C J. orbin and A. Strauss, “A Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory,” Sage, London, 1990. [8] J. N. Warfield, “The Mathematics of Structure,” AJAR, Publishing Company, Palm Harbor, 2003.