T. S. H. Toe, S. C. Srivastava, C. Ranganathan and J. W. K. Loo, “A Framework for Stakeholder Oriented Mindfulness: Case of RFID Implementation at YCH Group, Singapore,” European Journal of Information Systems, Vol. 20, No. 2, 2011, pp. 201-220. doi:10.1057/ejis.2010.58
 M. Rothensee and S. Spiekermann, “Between Extreme Rejection and Cautious Acceptance: Consumers’ Reactions to RFID-Based IS in Retail,” Social Science Computer Review, Vol. 26, No. 1, 2008, pp. 75-86. doi:10.1177/0894439307307687
 R. Angeles, “An Empirical Study of the Anticipated Consumer Response to RFID Product Item Tagging,” Indus trial Management & Data Systems, Vol. 107, No. 4, 2007, pp. 461-483. doi:10.1108/02635570710740643
 R. Bennett and S. Savani, “Retailers’ Preparedness for the Introduction of Third Wave (Ubiquitous) Computing Applications: A Survey of UK Companies,” International Journal of Retail & Distribution Management, Vol. 39, No. 5, 2011, pp. 306-325. doi:10.1108/02635570610666403
 M. S. Featherman, A. D. Miyazaki and D. E. Sprott, “Reducing Online Privacy Risk to Facilitate E-Service Adoption: The Influence of Perceived Ease of Use and Corporate Credibility,” The Journal of Services Marketing, Vol. 24, No. 3, 2010, pp. 219-229. doi:10.1108/08876041011040622
 P. A. Pavlou, “Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model,” International Journal of Electronic Commerce, Vol. 7, No. 3, 2003, pp. 101-134.
 S. Sen and C.B. Bhattacharya, “Does Doing Good Al ways Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility,” Journal of Marketing Research, Vol. 38, No. 2, 2001, 225-243. doi:10.1509/jmkr.188.8.131.5238
 J. T. Resnick, “Corporate Reputation: Managing Corporate Reputation-Applying Rigorous Measures to a Key Asset,” The Journal of Business Strategy, Vol. 25, No. 6, 2004, pp. 30-38. doi:10.1108/02756660410569175
 L. Mui, M. Mohtashemi and A. Halberstadt, “A Computational Model of Trust and Reputation,” Proceedings of the 35th Hawaii International Conference on System Sciences, Big Island, 7-10 January 2002, pp. 2431-2439. doi:10.1109/HICSS.2002.994181
 Z. Noorian and M. Ulieru, “The State of the Art in Trust and Reputation Systems: A Framework for Comparison,” Journal of Theoretical and Applied Electronic Commerce Research, Vol. 5, No. 2, 2010, pp. 97-117. doi:10.4067/S0718-18762010000200007
 D. L. Hoffman, T. Novak and M. A. Peralta, “Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web,” Information Society, Vol. 15, No. 2, 1999, pp. 129-139. doi:10.1080/019722499128583
 J. Zheng, E. Bakker and L. Knight, “A Strategic Case for E-Adoption in Healthcare Supply Chains,” International Journal of Information Management, Vol. 26, No. 4, 2006, pp. 290-301. doi:10.1016/j.ijinfomgt.2006.03.010
 M. A. Islam, M. A. Khan, T. Ramayah and M. M. Hossain, “The Adoption of Mobile Commerce Service among Employed Mobile Phone Users in Bangladesh: Self-Efficacy as a Moderator,” International Business Research, Vol. 4, No. 2, 2011, pp. 80-89. doi:10.5539/ibr.v4n2p80
 R. Larzelere and T. Huston, “The Dyadic Trust Scale: Toward Understanding Interpersonal Trust in Close Relationships,” Journal of Marriage and the Family, Vol. 42, No. 3, 1980, pp. 595-604. doi:10.2307/351903
 J. Cook and T. Wall, “New Work Attitude Measures of Trust, Organizational Commitment, and Personal Need Nonfulfillment,” Journal of Occupational Psychology, Vol. 53, No. 1, 1980, pp. 39-52. doi:10.1111/j.2044-8325.1980.tb00005.x
 A. P. Jones, L. R. James and J. R. Bruni, “Perceived Leadership Behavior and Employee Confidence in the Leader as Moderated by Job Involvement,” Journal of Applied Psychology, Vol. 60, No. 1, 1975, pp. 146-149. doi:10.1037/h0076359
 R. Gulati, “Does Familiarity Breed Trust? The Implications of Repeated Ties for Contractual Choice in Alliances,” Academy of Management Journal, Vol. 38, No. 1, 1995, pp. 85-112. doi:10.2307/256729
 M. J. Culnan and P. K. Armstrong, “Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation,” Organization Science, Vol. 10, No. 1, 1999, pp. 104-115. doi:10.1287/orsc.10.1.104
 K.-P. Wiedmann, N. Hennigs, D. Varelmann and M.-O. Reeh, “Determinants of Consumers’ Perceived Trust in IT-Ecosystems,” Journal of Theoretical and Applied Electronic Commerce Research, Vol. 5, No. 2, 2010, pp. 137-154. doi:10.4067/S0718-18762010000200009
 L. V. Casaló, C. Flavián and M. Guinaliíu, “The Role of Security, Privacy, Usability and Reputation in the Development of Online Banking,” Online Information Review, Vol. 31, No. 5, 2007, pp. 583-603. doi:10.1108/14684520710832315
 M. V. Nepomuceno, M. Laroche, R. Marie-Odile and A. Eggert, “Relationship between Intangibility and Perceived Risk: Moderating Effect of Privacy, System Security and General Security Concerns,” The Journal of Consumer Marketing, Vol. 29, No. 3, 2012, pp. 176-189. doi:10.1108/07363761211221701
 M. Eurich, N. Oertel and R. Boutellier, “The Impact of Perceived Privacy Risks on Organizations’ Willingness to Share Item-level Event Data across the Supply Chain,” Electronic Commerce Research, Vol. 10, No. 3-4, 2010, pp. 423-440. doi:10.1007/s10660-010-9062-0
 M. Taleghani, A. S. Sharifi and S. Gilaninia, “The Role of Key Factors in E-Banking for New Enterprises (Concepts & Applications),” Interdisciplinary Journal of Con temporary Research in Business, Vol. 3, No. 3, 2011, pp. 999-1006.
 L. S. Strickland and L. E. Hunt, “Technology, Security, and Individual Privacy: New Tools, New Threats, and New Public Perceptions,” Journal of the American Society for Information Science and Technology, Vol. 56, No. 3, 2005, pp. 221-234. doi:10.1002/asi.20122
 M. Alkailani and R. Kumar, “Investigating Uncertainty Avoidance and Perceived Risk for Impacting Internet Buying: A Study in Three National Cultures,” International Journal of Business and Management, Vol. 6, No. 5, 2011, pp. 76-92.
 Y.-J. Hu, “Exploring the Relationship between Customer Involvement, Brand Equity, Perceived Risk and Customer Loyalty: The Case of Electrical Consumer Products,” The International Journal of Organizational Innovation, Vol. 4, No. 1, 2011, pp. 111-127.
 S. H. Lim and C. E. Koh, “RFID Implementation Strategy: Perceived Risks and Organizational Fits,” Industrial Management & Data Systems, Vol. 109, No. 8, 2009, pp. 1017-1036. doi:10.1108/02635570910991274
 E. W. T. Ngai, K. K. L. Moon, F. J. Riggins and Y. Y. Candace, “RFID Research: An Academic Literature Re view (1995-2005) and Future Research Directions,” International Journal of Production Economics, Vol. 112, No. 2, 2008, pp.510-520. doi:10.1016/j.ijpe.2007.05.004