APE  Vol.3 No.2 , May 2013
Empirical Study of Fitness Industry Cases-Based on SWOT
Abstract: This paper aims to understand both the internal and external conditions of Qingdao Impulse Fitness Club, through the questionnaire survey, field visit, individual interviews and other methods, and to carry out research into the Club basing on SWOT analysis perspective. Then reveal the superiority and inferiority in macroenvironment and microenvironment of Qingdao Impulse Fitness Club by means of building Matrix, and formulate appropriate marketing programs for the Club.
Cite this paper: Chang, J. & Yang, M. (2013). Empirical Study of Fitness Industry Cases-Based on SWOT. Advances in Physical Education, 3, 80-83. doi: 10.4236/ape.2013.32013.

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