Back
 AJIBM  Vol.3 No.2 , April 2013
Attitude and Needs of Thai People in Selecting Domestic Low-Cost Airlines
Abstract: This research studies about attitude and needs of Thai people in selecting domestic low-cost airlines. 400 randomly selected samples include Thai people living in Bangkok and used to travel by airlines. Research methodology includes random convenience sampling technique that use questionnaire to gather data. At significance level of 0.05, demographic factors including gender, age, education level, monthly income, and occupation do not affect attitude and needs of Thai people in selecting domestic low-cost airlines. However, service marketing mix (7P’s) influence attitude and needs of Thai people in selecting domestic low-cost airlines. Place mostly affects attitude and needs of Thai people in selecting domestic low-cost airlines, following by Product, People, Process, and Physical Evidence which demonstrate similar ranking, while Price and Promotion are among the bottom ranking.
Cite this paper: S. Charoensettasilp and C. Wu, "Attitude and Needs of Thai People in Selecting Domestic Low-Cost Airlines," American Journal of Industrial and Business Management, Vol. 3 No. 2, 2013, pp. 178-184. doi: 10.4236/ajibm.2013.32023.
References

[1]   Matichon, “Low-Cost Airlines,” 2012. www.matichon.co.th/matichon

[2]   Voathai, “Aviation in Thailand,” 2012. http://www.voathai.com/content

[3]   Thaitransport-Photo, “Low Cost Airlines in Thailand,” 2012. http://th.wikipedia.org/wiki

[4]   P. Kotler, “Marketing Management,” The Millennium Edition, Prentice-Hall, Upper Saddle River, 2003.

[5]   L. G. Schiffman and L. L. Kanuk, “Consumer Behavior,” 9th Edition, Prantice-Hall, Upper Saddle River, 2007.

[6]   K. Wipada, “Management and Organizational Behavior: Modern Management Techniques,” 3rd Edition, Rangsit University, Patumtani, 2008, p. 178.

[7]   A. Soitagoon, “Organizational Behavior: Theory and Applications,” 4th Edition, Thamasart University, Bangkok, 2007, p. 64.

[8]   P. Kotler and G. Armstrong, “Principle of Marketing,” 8th Edition, Prantice-Hall, Upper Saddle River, 1999.

[9]   C. Chaisompon, “Marketing Services,” Se-ed-uktion, Bangkok, 2009, p. 106.

[10]   A. H. Maslow, “A Theory of Human Motivation,” Psychological Review, Vol. 50, No. 4, 1943, pp. 370-396. doi:10.1037/h0054346

[11]   A. H. Maslow, “Motivation and Personality,” Harper, New York, 1954, p. 236.

[12]   P. Kotler, “Marketing Management,” The Millennium Edition, Prentice-Hall, Upper Saddle River, 2003.

[13]   S. Siriwan, “Strategic Marketing and Strategic Marketing Focus,” Tanaratchagorn, Bangkok, 2007.

[14]   B. Ghosh, “Service-Marketing-Mix-in-Airindia,” 2009. www.docstoc.com

[15]   N. Chayphan, “Relationships between Servicing Market Factors and Passengers’ Satisfaction with on Board Beverage Service of Thai Airways International Public Company Limited,” Phranakhon Rajabhat University, Bangkok, 2008.

[16]   M. Sripromnil, “Factors on Marketing Mix Affecting Customers’ Final Decisions on Airline Services of Airport Authority of Thailand Cooperation in Muang District Chiang mai Province,” Chiangrai Rajabhat University, Chiangrai, 2008.

[17]   B. Chanagan, “The Community of Practice Document Faculty of Medicine,” Siriraj Hospital, Mahidol University, Bangkok, 2011.

[18]   L. J. Chronbach, “Coefficient Alpha and the Internal Structure of Tests,” Psychometrika, Vol. 16, No. 3, 1951, pp 297-334. doi:10.1007/BF02310555

[19]   W. Karnraya, “Using SPSS for Windows Data Analysis,” Thammasarn, Bangkok, 2001.

 
 
Top