Overweight and obesity (O&O) are a global public health problem, which many scientists have named as the XXI century epidemic. Since the 80’s decade, the O&O world prevalence has increased both in children and adults, and Mexico is among the highest. Under this context, the main goal of this research is to develop a business model based on a service of nutritional education as a way to fight against O&O. This research proposes a new model founded on a strategic combination of Service Design and Competitive Intelligence methodologies. The aim is to generate a unique and innovative service tailored to customer needs.
Cite this paper
M. Rodriguez and D. Charvel, "Fighting Against Obesity and Overweight: Approach to Design a New Service in Nutrition Education," Journal of Service Science and Management
, Vol. 6 No. 1, 2013, pp. 110-116. doi: 10.4236/jssm.2013.61011
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