[1] Aaker, D. A. (2001). Strategic market management. New York: John Wiley.
[2] Franklin, S., & Peat, M. (2001). Managing change: The use of mixed delivery modes to increase learning opportunities. Australian Journal of Educational Technology, 17, 37-49.
[3] Garrison, R., & Kanuka, H. (2004). Blended learning: Uncovering its transformative potential in higher education. The Internet and Higher Education, 7, 95-105. doi:10.1016/j.iheduc.2004.02.001
[4] Kotler, P., & Keller, K. L. (2006). Marketing management. Upper Saddle River, NJ: Prentice Hall.
[5] Osguthorpe, R., & Graham, C. (2003). Blended learning environments: Definitions and directions. Quarterly Review of Distance Education, 4, 227-233.
[6] Shaheen, R. (2010). Creativity and education. Creative Education, 1, 166-169. doi:10.4236/ce.2010.13026
[7] Stake, R. (1995). The art of case study research. Thousand Oaks, CA: Sage.
[8] Yin, R. K. (1989). Case study research: Design and method. Newbury Park, CA: Sage.