AIT  Vol.2 No.3 , July 2012
The Influence of Memetic Primers in Online Comments in Video Game Blogs
Author(s) Ibrahim Yucel*
Through investigating a particular blog, several factors were found which have significant influence on reader actions. This study uses the term “memetic primers” for those s that most often cause readers to take notice of a particular comment, remember information included in it, and take action. The memetic primers were derived in a discourse analysis. The study discovered the memetic primers using logic-of-inquire approach to the online comments. While evidence indicated that the usefulness of some primers was low, it emerged those negatively written comments where the most common impact on a comment’s volume.

Cite this paper
I. Yucel, "The Influence of Memetic Primers in Online Comments in Video Game Blogs," Advances in Internet of Things, Vol. 2 No. 3, 2012, pp. 63-73. doi: 10.4236/ait.2012.23008.
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