Back
 OJPP  Vol.2 No.2 , May 2012
Source Credibility: A Philosophical Analysis
Abstract: It is one thing to catch someone’s attention and another thing to hold it for as long as the speaker desires. There must be something about those leaders and speakers who have been able to achieve this feat. The secret is source credibility which arises from how the public view or perceive a speaker. This research paper explained the role of this important virtue in relation to advertisements, politics and religion. This paper is timely and significant because the most difficult form of management is human and mind management. The key is to be seen as a credible source. How is that possible?
Cite this paper: Umeogu, B. (2012). Source Credibility: A Philosophical Analysis. Open Journal of Philosophy, 2, 112-115. doi: 10.4236/ojpp.2012.22017.
References

[1]   Baudhin, S., & Davis, M. (1972). Scales for the measurement of ethos: Another attempt. Speech Monographs, 39, 296-301. doi:10.1080/03637757209375769

[2]   Cornan, S., Hess, A., & Justus, Z. (2006). Credibility in the global war in terrorism: Strategic principles and research agenda. Consortium for Strategic Communication, Phoenix Metropolitan Area: Arizona State University.

[3]   Daneshvary, R., & Schwer, K. (2000). The association endorsement and consumers’ intention to purchase. Journal of Consumer Marketing, 17, 203-213. doi:10.1108/07363760010328987

[4]   Dholakia, R. R. (1987). Source credibility effects: A test of behavior persistence. Advances in Consumer Research, 14, 426-430.

[5]   Eisend, M. (2006). Source credibility: Dimensions in marketing communication—A generalized solution. Journal of Empirical Generalizations in Marketing Science, 10, 1-33.

[6]   Gilbert, D., Fike, S., & Lindzey, G. (1998). The handbook of psychology. Oxford: Oxford University Press.

[7]   Gotlieb, J., & Sarrel, D. (1991). Comparative advertising effectiveness: The role of involvement and source credibility. Journal of Advertising, 20, 38-45.

[8]   Hovland, C., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15, 635- 650. doi:10.1086/266350

[9]   Hovland, C., Janis, I., & Kelley, H. (1953). Communication and persuasion. New Haven, GT: Yale University Press.

[10]   Hunter, J. (2001). The desperate need for replications. Journal of Consumer Research, 28, 149-158. doi:10.1086/321953

[11]   Kalbgfleish, P. ( 2003). Communication yearbook, 297-299.

[12]   Levine, R., & Stephenson, L. (2007). Message or messenger? The limits of moral leadership. URL (last checked 22 January 2012). www.bepress.com/renan

[13]   Marcus, G. (1995). With malice towards some: How people make Civil Liberty judgment. Cambridge: Cambridge University Press.

[14]   McCroskey, J. (1958). Scales for the measurement of Ethos. Speech monographs, 33, 67-72.

[15]   O’Keefe, D. J. (2002). Persuasion: Theory and Research (2nd ed.). Beverly Hills: Sage Publications.

[16]   Remage, J., & Bean, C. (1998). Writing arguments (1st ed.). Nickham Heights, MA: Ally & Bacon. 81-82.

[17]   Schlecht, C. (2003). Celebrities impact on branding. Columbia: Columbia Business School.

[18]   Shimp, T. A. (2000). Advertising promotion. Supplemental aspects of integrated marketing communications (5th ed). San Diego, CA: Harcourt College Publishers.

[19]   Siu, W. L.-W. (2007). Prime, frame, and source factors: Semantic valence in message judgment. Journal of Applied Social Psychology, 37, 2364-2375. doi:10.1111/j.1559-1816.2007.00262.x

[20]   Solomon, M. (2002). Consumer behavior: Buying, having, and being (5th ed.). Englewood Cliffs, NJ: Prentice Hall.

[21]   Tellis, G. (2003). Effective advertising: Understanding when, how and why Advertising works. Beverly Hills: Sage Publications.

[22]   Teven, J. (2008). An examination of perceived credibility of the 2008 presidential candidates: Relationships with believability, likeability, and deceptiveness. Human Communications, 11, 383-400.

[23]   The Quest for Credibility in Politics and Public Administration (2010). URL (last checked 22 January 2012). www.primo-europe.eu

[24]   Wayne, S. (2002). The road to the White House. New York: St Martin’s Press.

[25]   www.wikipedia.org

[26]   Zaller, J. (1992). The nature and origin of mass opinion. Cambridge: Cambridge University Press.

 
 
Top