[1] S. A. Neslin and R. W. Shoemaker, “A Model for Evaluating the Profitability of Coupon Promotions,” Marketing Science, Vol. 2, No. 4, 1983, pp. 361-388. doi:10.1287/mksc.2.4.361
[2] K. Bawa and R. W. Shoemaker, “The Effects of a Direct Mail Coupon on Brand Choice Behavior,” Journal of Marketing Research, Vol. 24, No. 4, 1987, pp. 370-376. doi:10.2307/3151384
[3] Y. Zhang, Y. G. Hao and Y. H. Wang, “Pricing Model with Coupon Selling and Its Solution,” Journal of Shenyang University of Technology, Vol. 27, No. 6, 2005, pp. 691-694.
[4] S. A. Neslin, “A Market Response Model for Coupon Promotions,” Marketing Science, Vol. 9, No. 2, 1990, pp. 125-145. doi:10.1287/mksc.9.2.125
[5] N. Vilcassim and D. Wittink, “Supporting Higher Shelf Price through Coupon Distribution,” Journal of Consumer Marketing, Vol. 4, No. 2, 1987, pp. 29-39. doi:10.1108/eb008194
[6] J. S. Raju, K. S. Dhar and G. D. Morrison, “The Effect of Package Coupons on Brand Choice,” Marketing Science, Vol. 13, No. 2, 1994, pp. 145-164. doi:10.1287/mksc.13.2.145
[7] K. S. Dhar, G. D. Morrison and J. S. Raju, “The Effect of Package Coupons on Brand Choice: An Epilogue on Profits,” Marketing Science, Vol. 15, No. 2, 1996, pp. 192-203. doi:10.1287/mksc.15.2.192
[8] F. G?nül and K. Srinivasan, “Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model,” Marketing Science, Vol. 15, No. 3, 1996, pp. 262-279. doi:10.1287/mksc.15.3.262
[9] R. Jackson, “Manufacture’s Coupons and Pricing, Profits and Welfare,” Journal of Economic and Business Studies, Vol. 9, No. 1, 2002, pp. 26-37.
[10] K. S. Dhar and J. S. Raju, “The Effects of Cross-Ruff Coupons on Sales and Profits,” Marketing Science, Vol. 44, No. 11, 1998, pp. 1501-1516.
[11] A. M. Khouja, “A Joint Optimal Pricing, Rebate Value, and Lot Sizing Model,” European Journal of Operational Research, Vol. 174, No. 2, 2006, pp. 706-723. doi:10.1016/j.ejor.2005.02.041