PSYCH  Vol.3 No.1 , January 2012
The Reversed Neighborhood Effects in Mental Arithmetic of Spoken Mandarin Number Words
ABSTRACT
In the present study, under the spoken Mandarin number words format, we employed verification tasks to investigate the neighborhood effects in single-digit multiplication. The results revealed that, in the Arabic digits format condition, the neighborhood effects like as the former studies discovered is natural, however, the unexpected reversed neighborhood effects were found in the spoken Mandarin number words format. Specifically, RTs of higher neighborhood effects multiplication problems were longer than lower neigh- borhood effects.

Cite this paper
Zhang, M. , Si, J. & Zhu, X. (2012). The Reversed Neighborhood Effects in Mental Arithmetic of Spoken Mandarin Number Words. Psychology, 3, 57-61. doi: 10.4236/psych.2012.31009.
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