ENG  Vol.13 No.8 , August 2021
From Usability to Pleasure: A Case Study of Difference in Users’ Preference
Abstract: For past decades, research of designing pleasure into products in the academic community has produced a multitude of evaluation models and frameworks. These models address the critical issues of pleasurable product design leading to emotional design. This study is intended to explore the change from the need of “usability” for the product design to the need of “pleasure” for the user experience. The questionnaires were used to obtain data from 343 subjects. The four keyboard designs were adopted in the experiment to study the difference and the change from “usability” to “pleasure” of users” preference. The results show that the need for pleasure is higher than usability, as well as attractive things also transmit the feel of work better. Besides, preference is related to gender, age, major, and educational background. Results presented herein provide designers with a valuable reference for examining the way how to design “pleasure” into product and the interactive experience of users in the design process.
Cite this paper: Bi, W. , Lyu, Y. , Cao, J. , Lin, R. (2021) From Usability to Pleasure: A Case Study of Difference in Users’ Preference. Engineering, 13, 448-462. doi: 10.4236/eng.2021.138032.

[1]   Straker, K. and Wrigley, C. (2015) The Role of Emotion in Product, Service and Business Model Design. Journal of Entrepreneurship, Management and Innovation, 11, 11-28.

[2]   Ekkekakis, P. and Zenko, Z. (2016) Measurement of Affective Responses to Exercise: From “Affectless Arousal” to “The Most Well-Characterized” Relationship between the Body and Affect. In: Meiselman, H.L., Ed., Emotion Measurement, Woodhead Publishing, Cambridge, 299-301.

[3]   Aftab, M. and Rusli, H.A. (2017) Designing Visceral, Behavioural and Reflective Products. Chinese Journal of Mechanical Engineering, 30, 1058-1068.

[4]   Van Gorp, T. and Adams, E. (2012) Design for Emotion. Elsevier, Amsterdam, 9-10.

[5]   Lottridge, D., et al. (2011) Affective Interaction: Understanding, Evaluating, and Designing for Human Emotion. Reviews of Human Factors and Ergonomics, 7, 197-217.

[6]   Desmet, P.M.A. (2012) Faces of Product Pleasure: 25 Positive Emotions in Human-Product Interactions. International Journal of Design, 6, 1-29.

[7]   Zhao, T. and Zhu, T. (2019) Exploration of Product Design Emotion Based on Three-Level Theory of Emotional Design. International Conference on Human Interaction and Emerging Technologies, Lausanne, 23-25 April 2019, 169-175.

[8]   Hekkert, P. (2006) Design Aesthetics: Principles of Pleasure in Design. Psychology Science, 48, 157-172.

[9]   Blijlevens, J., et al. (2017) The Aesthetic Pleasure in Design Scale: The Development of a Scale to Measure Aesthetic Pleasure for Designed Artifacts. Psychology of Aesthetics, Creativity, and the Arts, 11, 86-98.

[10]   Triberti, S., et al. (2017) Developing Emotional Design: Emotions as Cognitive Processes and Their Role in the Design of Interactive Technologies. Frontiers in Psychology, 8, 1773.

[11]   Norman, D. (2005) Emotional Design: Why We Love (or Hate) Everyday Things. Basic Books, New York, 17-24.

[12]   Desmet, P.M., et al. (2007) Emotional Design; Application of a Research-Based Design Approach. Knowledge, Technology & Policy, 20, 141-155.

[13]   Hancock, P.A., et al. (2005) Hedonomics: The Power of Positive and Pleasurable Ergonomics. Ergonomics in Design, 13, 8-14.

[14]   Hassenzahl, M. and Tractinsky, N. (2006) User Experience—A Research Agenda. Behaviour & Information Technology, 25, 91-97.

[15]   Jeon, M. (2017) Emotions and Affect in Human Factors and Human-Computer Interaction: Taxonomy, Theories, Approaches, and Methods. In: Emotions and Affect in Human Factors and Human-Computer Interaction, Academic Press, Cambridge, 3-26.

[16]   Desmet, P. and Hekkert, P. (2007) Framework of Product Experience. International Journal of Design, 1, 57-66.

[17]   Han, F. and Bowerman, J. (2015) Product Pleasure: A Tale of Two Cultures. International Journal of Humanities and Social Science Invention, 4, 69-74.

[18]   Tiger, L. (1992) The Pursuit of Pleasure. Little, Brown & Company, Kansas.

[19]   Jordan, P.W. (2000) Designing Pleasurable Products: An Introduction to the New Human Factors. Taylor and Francis, London, 10-50.

[20]   Schifferstein, H.N.J., et al. (2004) Designing Consumer-Product Attachment. In: Mcdonagh, D., et al., Eds., Design and Emotion: The Experience of Everyday Things, Taylor & Francis, London, 327-311.

[21]   Creusen, M.E.H. and Schoormans, J.P.L. (2010) The Different Roles of Product Appearance in Consumer Choice. Journal of Product Innovation Management, 22, 63-81.

[22]   Van Kuijk, J., Daalhuizen, J. and Christiaans, H. (2019) Drivers of Usability in Product Design Practice: Induction of a Framework through a Case Study of Three Product Development Projects. Design Studies, 60, 139-179.

[23]   Seva, R.R., et al. (2011) Product Design Enhancement Using Apparent Usability and Affective Quality. Applied Ergonomics, 42, 511-517.

[24]   Jordan, P.W. (1998) Human Factors for Pleasure in Product Use. Applied Ergonomics, 29, 25-33.

[25]   Jordan, P.W. (1997) Putting the Pleasure into Products. IEE Review, 43, 249-252.

[26]   Brown, B. and Juhlin, O. (2018) What Is Pleasure? In: Blythe, M. and Monk, A., Eds., Funology 2: From Usability to Enjoyment, Kluwer, Dordrecht, 47-59.

[27]   Ma, J.-P., et al. (2013) Affective Fusion of PAD Model-Based Tactile Sense: A Case Study of Teacups. International Conference on Cross-Cultural Design, Las Vegas, 21-26 July 2013, 420-429.

[28]   Kreifeldt, J., et al. (2018) S.A.D in Education and CHEER in Practice: A Case Study of DTIT Program at NTUA. International Conference on Cross-Cultural Design, Las Vegas, 15-20 July 2018, 160-171.