Value Co-Creation by Customer-to-Customer Communication: Social Media and Face-to-Face for Case of Airline Service Selection
Santi Novani, Kyoichi Kijima

Harmonious Tourism Environment and Tourists Perception: An Empirical Study of Mountain-Type World Cultural Heritage Sites in China
Zhiyong Fan, Sheng Zhong, Wei Zhang

Understanding the Determinants of Consumers’ Willingness to Pay for Eco-Labeled Products: An Empirical Analysis of the China Environmental Label
Junyi Shen

Message Strategy Effects for Risk-Reduction Campaigns during Health Crises
Amir Heiman, Jacob Hornik, Oded Lowengart

Incumbents and Challengers: Conflicting Institutional Logics in SaaS ERP Business Models
Johan Magnusson, Håkan Enquist, Gustaf Juell-Skielse, Elin Uppström