Dr. Ruhai Wu
McMaster University, Canada
Retailing, Pricing Strategy
Social Media Marketing
Customer Loyalty Program
2006 Ph.D., Economics, University of Texas at Austin, USA
2002 M.Sc., Economics, University of Texas at Austin, USA
1999 M.Sc., Finance, Tsinghua University, China
1997 B.A., Finance, Tsinghua University, China
Kacker, Manish, Ruhai Wu, "Special Investments in Franchisor-Franchisee Relationships: A Model", Journal of Marketing Channels, 2013, Vol. 20:1-2, pp.120-140.
Rinallo,Diego, Suman Basuroy, Ruhai Wu, Jean Jeon, “Ethical Dilemma in Advertising and Media Coverage”, Journal of Business Ethics, 2012, June, 1-17.
Wu, Ruhai, Xianjun Geng, Andrew B. Whinston, “A General Model of Partial Resale,” Decision Support System, 2012, Vol. 53, pp. 108-117.
Wu, Ruhai, Suman Basuroy, Srinath Beldona, “Integrating Production Cost in Channel Decisions,” Journal of Retailing, 2011, Vol.87, pp 101-110
Geng, Xianjun, Ruhai Wu, Andrew B. Whinston, “Profiting from Partial Allowance of Ticket Resale,” Journal of Marketing, 2007, Vol. 71 (April), pp. 184-195.