Prof. Min-Young Lee

University of Kentucky, USA

Assistant Professor


Research fields

Consumer Behavior

Retail Management


2007 Ph.D., Retail and Consumer Science, University of Tennessee, USA

2003 M.Sc., Management Science, University of Tennessee, USA

2001 M.Sc., Communications, University of Tennessee, USA

1996 B.A., Mass Communication, Yonsei University, Seoul, South Korea

Publications (selected)

  1. Lee, Min-Young, Kim, Y-K & Lee, H. (2013) Emotional shopping of online auction shoppers: The roles of demographic and psychographic characteristics. European Journal of Marketing. 47(1).
  2. Lee, Min-Young, & Wesley, S. (2012). Drivers of socially responsible purchasing behavior: A cross-cultural investigation. International Journal of Applied Behavioral Economics, 1(4),41-52.
  3. Wesley, S., Lee, Min-Young, & Kim, E. (2012). The role of perceived consumer effectiveness and motivational attitude in socially responsible purchasing behavior in South Korea, Journal of Global Marketing.25(1), 29-44.
  4. Lee, Min-Young (2011). “The Games E-tailers Play”: A Game Theory approach for solving e-tailing issues. International Journal of Electronic Marketing and Retailing 4(10), 49-61.
  5. Solka, A. Jackson, V. & Lee, Min-Young (2011). The Influence of gender and culture on generation Y consumer decision making s. International Review of Retail, Distribution and Consumer Research. 21(4), 391-409.
  6. Ko, E., Lee, M., Lee, Min-Young., Phan, M., Kim, K-H, Hwang, Y. K., Burns, L.D. (2011).Product attributes’ effects on perceived value and repurchase intention in Korea, USA, and France, Journal of Global Scholars of Marketing Science 21(3), 53-64.
  7. Kim, Y-H., Lee, Min-Young, & Kim, Y-K. (2011). A new shopper typology: utilitarian and hedonic perspectives. Journal of Global Academy of Marketing Science, 21(2), 101-112.
  8. Lee, Min-Young & Jackson, V. (2010). Consumer awareness and evaluation of retailers’ social responsibility: An exploratory approach into ethical purchase behavior from a U.S. perspective, Journal of Global Academy of Marketing Science, 20(1), 48-57.
  9. Kim, H. & Lee, Min-Young (2010). Emotional loyalty and share of wallet: A contingency approach, Journal of Retailing and Consumer Services, 17(5), 333-339.
  10. Jackson, V.& Lee, Min-Young (2010). Generation Y in a Global Market: A Comparison of South Korean and American Female Decision Making Styles. Journal of the Korean Society of Clothing and Textiles, 34(6), 902-912.
  11. Lee, Min-Young & Wesley, S. (2009). Shopping Smart: The moderating influence of time pressure and shopping enjoyment. Journal of Distribution Research, 14(4), 49-62.
  12. Lee, H., Fairhurst, A., & Lee, Min-Young (2009) The Importance of self-service kiosks in developing consumers’ retail patronage intentions. Managing Service Quality, 19(6). 687-701.
  13. Lee, Min-Young, Kim, Y-K, & Fairhurst, A. (2009). Shopping values in online auctions: Their antecedents and outcomes. Journal of Retailing and Consumer Services, 16(1), 75-82
  14. Lee, Min-Young, Fairhurst, A., & Wesley, S. (2009). Corporate social responsibility: A review of the Top 100 retailers. Corporate Reputation Review 12(1), 141-155.
  15. Lee, Min-Young, Atkins, K. & Kim, Y-K. (2009). Virtual communities: Impact of commercial orientation on attitudes toward virtual communities.International Journal of Electronic Marketing and Retailing2(3), 220-238
  16. Lee, Min-Young, Kim, Y-K, & Kim, H-Y. (2008). Segmenting online auction consumers. Journal of Customer Behavior 7(2), 135-148.
  17. Lee, Min-Young, Knight, D., & Kim, Y-K. (2008) Brand Analysis of a U.S. Global Brand in Comparison with Local Brands in Mexico, Korea, and Japan. Journal of Product and Brand Management, 17(3), 163-174.
  18. Lee, Min-Young, Kim, Y-K., Pelton, L., Knight, D., & Forney, J. (2008). Factors affecting Mexican consumers' purchase intention toward a U.S. apparel brand. Journal of Fashion Marketing and Management, 12(3), 294-307
  19. Lee, Min-Young, Atkins, Kelly G., Kim, Y-K., & Park, Soo H. (2006). Competitive analyses between regional malls and big-box retailers: A correspondence analyses for segmentation and positioning. Journal of Shopping Center Research, 13(1), 81-98.

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