Dr. Xiuli He

Dr. Xiuli He

Belk College of Business

The University of North Carolina at Charlotte, USA



2007 Ph.D., Supply Chain and Operations Management, University of Texas at Austin, USA

1999 M.Sc., Management Science, Shanghai Jiao Tong University, Shanghai, China

1996 B.Sc., Mechanical Engineering, Shanghai Tiedao University, Shanghai, China

Publications (Selected)

  1. Yu, L, X. He, J. Zhang, C. Xu. 2021. Horizontal Cooperative Advertising with Advertising Threshold Effect. Omega, 98, p.102104.
  2. Yan, N, X. He. 2020. Optimal Trade Credit with Deferred Payment and Multiple Decision Attributes in Supply Chain Finance. Computers & Industrial Engineering. 147, p.106627.
  3. Yan, N, L. Yang, X. Xun, X. He. 2020. Strategic Dual-channel Pricing Games with E-retailer Finance. European Journal of Operational Research, 283(1), 138-151.
  4. Zhang, J., Q. Cao, X. He. 2020. Manufacturer Encroachment with Advertising. Omega, 91., p. 102013.
  5. Zhang, J., X. He. 2019. Targeted Advertising by Asymmetric Firms. Omega, 89, 136-150.
  6. Yan, N., X. He, Y. Liu. 2019. Financing the Capital-constrained Supply Chain with Loss Aversion: Supplier Finance vs. Supplier Investment. Omega, 88, 162-178.
  7. Zhang, J., Q. Cao, X. He. 2019. Contract and Product Quality in Platform Selling. European Journal of Operational Research, 272, 928-944.
  8. Li, G., X. He, J. Zhou, H. Wu. 2019. Pricing, Replenishment and Preservation Technology Investment Decisions for Non-instantaneous Deteriorating Items. Omega, 84, 114-126.
  9. Pan, Q, X. He, K. Skouri, S.C. Chen, J.T. Teng. 2018. An inventory Replenishment System with Two Inventory-based Substitutable Products. International Journal of Production Economics, 204, 135-147.
  10. Ashokan, R., G. Zenarosa, X. He. 2018. Diffusion Model for the Adoption of Smartphone Brands under Competitive Pricing. International Journal of Trade, Economics and Finance, 9(3), 96-99.
  11. Li, T., S. P. Sethi, X. He. 2015. Dynamic Pricing, Production, and Channel Coordination with Stochastic Learning. Production and Operations Management, 24(6), 857-882.
  12. Zhang, J., Q. Gou, L. Liang, X. He. 2013. Ingredient Branding Strategies for a Dynamic Supply Chain: Models and Analysis. International Journal of Production Research, 51(23), 6923-6949.
  13. He, X, A. Krishnamoorthy, A. Prasad, S. P. Sethi. 2012. Co-op Advertising in Dynamic Retail Oligopolies. Decision Sciences Journal, 43(1), 73-106.
  14. He, X, M. Khouja. 2011. Pareto Analysis of Supply Chain Contracts under Satisficing Objectives. European Journal of Operational Research, 214(1), 53-66.
  15. Gutierrez, G., X. He. 2011. Life-cycle Channel Coordination Issues in Launching an Innovative Durable Product. Production and Operations Management, 20(2), 268-279.
  16. He, X, A. Krishnamoorthy, A. Prasad, S. P. Sethi. 2011. Retail Competition and Cooperative Advertising. Operations Research Letters, 39(1), 11-16.
  17. He, X., A. Prasad, S. P. Sethi. 2009. Co-op Advertising and Pricing in a Stochastic Supply Chain: Feedback Stackelberg Strategies. Production and Operations Management, 18(1), 78-94.
  18. Sethi, S.P., A. Prasad, X. He. 2008. Optimal Advertising and Pricing in a New-Product Adoption Model. Journal of Optimization Theory & Applications, 139(2), 351-360.
  19. He, X., S. P. Sethi. 2008. Optimal Slotting and Pricing Decisions in a Durable Product Supply Chain. Journal of Optimization Theory & Applications, 137(2), 363-379.
  20. He, X., A. Prasad, S. P. Sethi, G. Gutierrez. 2007. A Survey of Differential Game Models in Supply Chain and Marketing Channels. Journal of Systems Science and Systems Engineering, 16(4), 385-413.