Prof. Jacob Hornik

Coller Graduate School of Management

Tel-Aviv University, Israel




1973 Ph.D., Syracuse University, USA

1968 MBA, Hebrew University, Israel

1966 BA, Hebrew University, Israel

Publications (Selected)

  1. Hornik, J., Shaanan Satchi, R., & Rachamim, M. (2020), A dark side of consumer behavior: Development and evaluation of a social malicious sentiments measure, International Journal of Research in Marketing.
  2. Hornik, J, H Tahar, & Y. Tauman (Revised and resubmitted), Selecting and compensating advertising agencies: A game theoretic approach, Marketing Science.
  3. Hornik, J., Shaanan Satchi, R., & Rachamim, M. (2019). The joy of pain: A gloating account of negative electronic word-of-mouth communication following an organizational setback. Journal of Internet Research, 29(1), 82-103.
  4. Hornik, J., Ofir, C., & Rachamim, M. (2017). Advertising appeals, moderators, and impact on persuasion: A quantitative assessment creates a hierarchy of appeals. Journal of Advertising Research, 57(3), 305-318.‏
  5. Hornik, J., Satchi, R. S., Cesareo, L., & Pastore, A. (2016). Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!. Computers in Human Behavior, 45, 273-280.
  6. Hornik J, Ofir, C & Rachamin, M (2016), Quantitative evaluation of persuasive appeals using comparative meta-analysis. The Communication Review, 19(3), 192-222.
  7. Heiman, A, J. Hornik & O. Lowengart (2012), Message Strategy Effects for Risk-Reduction Campaigns during Health Crises. Journal of Service Science and Management, 5(1).
  8. Hornik, J. (1992), Tactile Stimulation and Consumer Response. The Journal of Consumer Research, 19(3), 449-458.