OJBM  Vol.7 No.2 , April 2019
Franchise: A Literature Review and Directions of Future Research
Author(s) Jinye Li*, Hongsheng Xia
This passage focuses on three hot issues of franchise including the cause of franchise, the legal issues of franchise and the cost structure of franchise. I make a literature review and point out a future research direction of franchise by analyzing and summarizing domestic and foreign papers. In conclusion, for the emergence of the franchise phenomenon, there is still a lack of a unified theoretical framework for a comprehensive and reasonable explanation. The research on the legal issues of franchise is mainly studied by scholars with legal background, mainly focusing on information disclosure system and anti-monopoly law. Besides, there is no theoretical basis and operation method that can be used to guide the franchisor to design the cost structure.
Cite this paper
Li, J. and Xia, H. (2019) Franchise: A Literature Review and Directions of Future Research. Open Journal of Business and Management, 7, 817-827. doi: 10.4236/ojbm.2019.72055.
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