passage focuses on three hot issues of franchise including the cause of franchise, the
legal issues of franchise and the cost structure of franchise. I make a
literature review and point out a future research direction of franchise by
analyzing and summarizing domestic and foreign papers. In conclusion, for the emergence of the
franchise phenomenon, there is still a lack of a unified theoretical framework for a comprehensive and
reasonable explanation. The research on the legal issues of franchise is mainly
studied by scholars with legal background, mainly focusing on information
disclosure system and anti-monopoly law. Besides, there is no theoretical basis
and operation method that can be used to guide the franchisor to design the
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