AJIBM  Vol.9 No.4 , April 2019
Research on B2C E-Commerce Business Model Based on System Dynamics
Based on the perspective of value creation, this paper focuses on the business model of B2C e-commerce, and tries to figure out how to establish a business model, in order to bring sustainable value creation for businesses and effectively promote the healthy and sustainable development of the businesses of B2C e-commerce. Based on the review of the related researches of business models and e-business models, this paper analyzes components of business model of B2C e-commerce and explores their relationship. The paper then divides e-business model of B2C e-commerce into three sub-models: value proposition, value creation and delivery, value capture, based on which we build the system dynamics model of business model of B2C e-commerce. Lastly, we analyze this model using System Dynamics with qualitative and quantitative research, exploring the value creation process and the dynamic process of this model.
Cite this paper
Chen, J. , Guo, Z. and Tang, Y. (2019) Research on B2C E-Commerce Business Model Based on System Dynamics. American Journal of Industrial and Business Management, 9, 854-874. doi: 10.4236/ajibm.2019.94058.
[1]   Afuah, A. and Tucci, C. (2001) Internet Business Models and Strategies: Text and Cases. McGraw-Hill/Irwin, New York.

[2]   Markides, C. and Charitou, C. (2004) Competing with Dual Business Models: A Contingency Approach. The Academy of Management Executive, 18, 22-36.

[3]   Cui, L.G. and Zhang, J.W. (2015) Conceptual Analysis and Research Perspective of Business Model. Journal of Management, 12, 1240-1247.

[4]   Li, X.R., Zhang, X., Li, Z.X., et al. (2016) Bibliometric Analysis of Business Models. Systems Engineering. Theory & Practice, 36, 273-287.

[5]   Doganova, L. and Eyquem-Renault, M. (2009) What Do Business Models Do: Innovation Devices in Technology Entrepreneurship. Research Policy, 38, 1559-1570.

[6]   Wang, X.D. and Dong, D. (2013) Evaluation of Foreign Business Model Expression Model and Construction of Integrated Expression Model. Foreign Economics and Management, 35, 49-61.

[7]   Osterwalder, A. and Pigneur, Y. (2004) An Ontology for E-Business Models. Value Creation from E-Business Models, 1, 65-97. https://doi.org/10.1016/B978-075066140-9/50006-0

[8]   Osterwalder, A. and Pigneur, Y. (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and cHallengers. John Wiley & Sons, Hoboken.

[9]   Gordijn, J. and Akkermans, H. (2001) Designing and Evaluating E-Business Models. Intelligent E-Business, 16, 11-17. https://doi.org/10.1109/5254.941353

[10]   Johnson, M., Christensen, C. and Kagermann, H. (2008) Reinventing Your Business Model. Harvard Business Review, 86, 50-59.

[11]   Wei, W. and Zhu, W.X. (2009) Discovering Business Models. Mechanical Industry Press, Beijing.

[12]   Achtenhagen, L., Melin, L. and Naldi, L. (2013) Dynamics of Business Models: Strategizing, Critical Capabilities and Activities for Sustained Value Creation. Long Range Planning, 46, 427-442. https://doi.org/10.1016/j.lrp.2013.04.002

[13]   Hamel, G. (2000) Leading the Revolution. Havard Business School Press, Boston.

[14]   Osterwalder, A., Pigneur, Y. and Tucci, C. (2005) Clarifying Business Model: Origins Present and Future of the Concept. Communications of the Association for Information Science, 16, 1-25.

[15]   Yuan, L. (2007) Reconstruction of Business Model System. China Industrial Economy, 70-79.

[16]   Willenstein, L., Valk, T. and Meeus, M. (2007) Dynamics in Business Models: An Empirical Analysis of Medical Biotechnology Firms in the Netherlands. Technovation, 27, 221-232. https://doi.org/10.1016/j.technovation.2006.08.005

[17]   Zhang, J.W. and Wang, Y.J. (2010) Research on Business Model Concept Model Based on Value Triangle Logic. Foreign Economics and Management, 32, 1-8.

[18]   Demil, B. and Lecocq, X. (2010) Business Model Evolution: In Search of Dynamic Consistency. Long Range Planning, 43, 227-246. https://doi.org/10.1016/j.lrp.2010.02.004

[19]   Yip, G. (2004) Using Strategy to Change Your Business Model. Business Strategy Review, 15, 17-24. https://doi.org/10.1111/j.0955-6419.2004.00308.x

[20]   Dong, S. (2006) Research on Telecom Business Model Based on Value Network. Beijing University of Posts and Telecommunications, Beijing.

[21]   Grasl, O. (2009) Business Model Analysis—Method and Case Studies. University of St. Gallen, Switzerland.

[22]   Hajiheydari, N. and Zarei, B. (2013) Developing and Manipulating Business Models Applying System Dynamics Approach. Journal of Modelling in Management, 8, 155-170.

[23]   Li, Y.Y. (2014) Research on Internet of Things Business Model Based on Value Network. Shandong University, Jinan.

[24]   Dai, M. and Chen, L.J. (2014) Research on CSO Business Model and Its System Dynamics Simulation. Soft Science, 28, 119-123.

[25]   You, J.P. (2015) The Influence of Business Model of Chinese Real Estate Enterprises on Firm Growth Based on System Dynamics. Systems Engineering, 33, 105-113.