ABSTRACT As the emphasis on leisure agriculture is increasing in the tourism market, Flying Cow Ranch has become a typical example of many experiential agriculture farms with its unique resources, environmental advantages and educational significance. Firstly, this paper expounds and analyzes the development status and management model of Flying Cow Ranch, and uses the method of ASEB to analyses the visitor experience. Then this paper reviews the dynamic mechanism and operation mechanism of the ranch’s development comprehensively. Finally, this paper summarizes seven successful business elements and future development trends of Flying Cow Ranch.
Cite this paper
Liang, M. and Guo, Z. (2019) Research on Tourism Development and Enlightenment of Taiwan Flying Cow Ranch. Journal of Service Science and Management, 12, 132-151. doi: 10.4236/jssm.2019.122010.
 Cheng, C.-C. (1998) Analysis of Leisure Agriculture Marketing Strategy. Agricultural Promotion Aticle Selection, No. 43, 181-182.
 Zhang, G.-H. and Bao, W. (2012) Research on Industrialization of Leisure Agriculture in China and Its Model. Inquiry into Economic Issues, No. 10, 30-37.
 Fan, Z.-W. (1998) The Main Form of Sightseeing and Leisure Agriculture. World Agriculture, No. 1, 50-51.
 Guo, H.-C., Liu, J.-P. and Wang, Y.-C. (2000) The Study on Development of Tourism Agriculture. Economic Geography, 20, 119-124.
 Guo, H.-C. (2010) The Significance, Situation and Prospect of Leisure Agriculture in China. Chinese Journal of Agricultural Resources and Regional Planning, 31, 39-42.
 Zhang, Z.-G. (2006) The Object, Essence and Characteristics of Leisure Agriculture. Chinese Rural Economy, 22, 73-76.
 Liu, Y.-L. (2011) Research on the Core Competitiveness of Leisure Agriculture. Xinxing Publishing Co., Ltd., Zhanghua, 39.
 Yuan, D.-M. (2006) Analysis on the Present Situation and Development Countermeasures of Leisure Agriculture in China. Rural Economy, 24, 53-56.
 Guo, H.-C. and Ren, G.-Z. (2007) Research on the Current Situation and Countermeasures of Leisure Agriculture Development in China. Journal of Beijing International Studies University, 13, 66-71.
 Tang, B.-L. (2008) Status, Problems and Countermeasures of Leisure Agriculture Industry. Journal of Anhui Agricultural Sciences, 36, 12447-12450.
 Wang, Z.-L. and Zhang, G.-C. (2018) Research on the Development Model of Leisure and Sightseeing Ranch Based on the Theory of Experience Economy. Heilongjiang Animal Science and Veterinary Medicine, No. 14, 43-46.
 Liu, H.-R., An, Y., Cui, X.-X. (2015) Types of Leisure Agriculture and its Efficiency Evaluation in China. Journal of Northwest A&F University (Social Science Edition), 15, 83-89.
 Hu, B. (2007) The Development History and Current Situation of Taiwan’s Leisure Agriculture. Journal of Xi’an University of Posts and Telecommunications, 12, 96-99.
 Lin, G.-H. and Zeng, Y.-R. (2007) Discussion on the Development Model and Experience of Taiwan’s Leisure Agriculture. Taiwan Agricultural Research, No. 4, 16-21.
 Zhang, J. (2011) Revelation from Taiwan Leisure Agriculture Development. Chinese Agricultural Science Bulletin, 27, 288-291.
 Li, F. (2008) The Development Model of Taiwan’s Leisure Agriculture and Its Enlightenment to the Mainland. Journal of Dongbei University of Finance and Economics, 10, 67-69.
 Du, X. and Chen, X. (2013) The Experience and Enlightenment of Taiwan’s Leisure Agriculture Development to the Mainland. Research of Agricultural Modernization, 34, 198-201.
 Zhou, Q., Zeng, Y. and Yang, X. (2009) A Case Analysis and Enlightenment of Taiwan Leisure Agriculture. Taiwan Agricultural Research, 31, 15-20.
 Geng, H. (2011) Experience and Enlightenment of Leisure Agriculture Experience Activities in Taiwan. Journal of Beijing Vocational College of Agriculture, 25, 16-20.
 Liu, Y. and Lo, M. (2010) Tourism Attraction Analyses of Flying Cow Ranch. Journal of Rural Tourism Research, 4, 45-61.
 Yu, Z. (2013) Research on the Tourism Products of Taiwan Leisure Ranch in the Experience Economy—A Case Study of Weiquan Ranch. Industrial and Science Tribune, 12, 37-38.
 Zhou, Q. (2014) Analysis of the Creative Characteristics of Taiwan’s Leisure Agriculture. Taiwan Agricultural Research, No. 3, 1-5.
 Li, Y. and Niu, Z. (2001) Research on Brand Image Creation in Scenic Spots. Journal of Beijing International Studies University, No. 5, 58-66.
 Lin, P.-H. and Lin, H.-S. (2014) Study on Relationships between Knowledge Orientation, Educational Function, Educational Value of Experience Activity in Recreational Farm—A Case of Flying Cow Ranch. Journal of Tourism and Travel Research, 9, 1-17.
 Yang, X. (2007) Preliminary Study on Experiencing Rural Tourism Development. Journal of Kunming University, 18, 17-19.
 Sheng, X. (2013) Study on the Dynamic Mechanism of Suburban Leisure Agriculture in Coastal Economically Developed Areas. Rural Economy and Science Technology, 24, 113-115.
 Nancy, G., Gehee, M. and Kyungmi, K. (2004) Motivation for Agritourism Entrepreneurship. Journal of Travel Research, 43, 161-170.