AJIBM  Vol.8 No.5 , May 2018
Stakeholder Exposure and Sustainable Supply Chain Management Practices in Safaricom, Kenya
Organizations are operating in a competitive business environment where stakeholders are concerned about the type of products and services firms brings to the market. Moreover, the modern customers are knowledgeable and sensitive to the kind of products and service they buy from an organization. The objective of this study was to investigate how stakeholder exposure impacts on the sustainable supply chain management practices in Safaricom, Kenya. The study adopts a case study design, focused on Safaricom, one of Africa’s most innovative cellular firms. The study gathered data from Safaricom management, community, Communication Authority of Kenya (CA), corporate customers, and the suppliers. The study adopted semi structured interview protocol to collect data. This study will be analyzed by use of content analysis. Understanding the impact of stakeholder exposure on SSCM practices was critical in ensuring that stakeholder requirements are met.
Cite this paper
Ombati, O. (2018) Stakeholder Exposure and Sustainable Supply Chain Management Practices in Safaricom, Kenya. American Journal of Industrial and Business Management, 8, 1139-1156. doi: 10.4236/ajibm.2018.85079.
[1]   Awad, A.H. and Nassar, M.O. (2010) Supply Chain Integration: Definition and Challenges. Proceedings of the International Multi-Conference of Engineers and Computer Scientists (IMECs 2010), 2010, Vol. 1, Hong Kong.

[2]   Grant, R.M. (1991) The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. In: Zack, M., Ed., Knowledge and Strategy, 3-23.

[3]   Foran, B., Lenzen, M., Dey, C. and Bilek, M. (2005) Integrating Sustainable Chain Management with Triple Bottom Line Accounting. Ecological Economics, 52, 143-157.

[4]   Windsor, D. (2002) Stakeholder Responsibilities: Lessons for Managers. Journal of Corporate Citizenship, 6, 19-35.

[5]   Elkington, J. (1994) Towards the Suitable Corporation: Win-Win-Win Business Strategies for Sustainable Development. California Management Review, 36, 90-100.

[6]   Safaricom Sustainability Report (2014) Sustainability Strategy.

[7]   Parmigiani, A., Klassen, R. and Russo, M. (2011) Efficiency Meets Accountability: Performance Implications of Supply Chain Configuration, Control, and Capabilities. Journal of Operations Management, 29, 212-223.

[8]   Gopalakrishnan, K., Yusuf, Y.Y., Musa, A., Abubakar, T. and Ambursa, H.M. (2012) Sustainable Supply Chain Management: A Case Study of British Aerospace (BAe) Systems. International Journal of Production Economics, 140, 193-203.

[9]   New, R. (2004) Westbrook (Eds.), Understanding Supply Chains: Concepts, Critiques, and Futures, Oxford University Press, Oxford, UK, 253-280.

[10]   Salancik, G.R. and Pfeffer, J. (1978) A Social Information Processing Approach to Job Attitudes and Task Design. Administrative Science Quarterly, 23, 224-253.

[11]   Benton, W.C. and Maloni, M. (2005) The Influence of Power Driven Buyer/Seller Relationships on Supply Chain Satisfaction. Journal of Operations Management, 23, 1-22.

[12]   Mitchell, K., Agle, R. and Wood, D. (1997) Towards a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts. Academy of Management Review, 22, 853-886.

[13]   Hart, O. (1995) Corporate Governance: Some Theory and Implications. The Economic Journal, 105, 678-689.

[14]   Halldórsson, Á., Kotzab, H. and Skjøtt-Larsen, T. (2009) Supply Chain Management on the Crossroad to Sustainability: A Blessing or a Curse? Logistics Research, 1, 83-94.

[15]   Holliday, C.O., Schmidheiny, S. and Watts, P. (2002) Walking the Talk. The Business Case for Sustainable Development. Sheffield (UK)/San Francisco (USA).

[16]   Yin, R.K. (2003) Case Study Research: Design and Methods. 3rd Edition, Sage, Thousand Oaks, CA.

[17]   Ellram, L. (1996) The Use of the Case Study Method in Logistics Research. Journal of Business Logistics, 17, 93-138.

[18]   Seuring, S. and Müller, M. (2008) From a Literature Review to a Conceptual Framework for Sustainable Supply Chain Management. Journal of Cleaner Production, 16, 1699-1710.

[19]   Miles, M.B., Huberman, A.M. and Saldana, J. (2014) Qualitative Data Analysis: An Expanded Source Book. 3rd Edition, Sage, Thousand Oaks, CA.

[20]   Eisenhardt, K.M. (1989) Agency Theory: An Assessment and Review. Academy of Management Review, 14, 57-74.

[21]   Isaksson, R., Johansson, P. and Fischer, K. (2010) Detecting Supply Chain Innovation Potential for Sustainable Development. Journal of Business Ethics, 97, 425-442.

[22]   Strauss, A.L. and Corbin, J. (1998) Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. 2nd Edition, Sage, Thousand Oaks, CA.

[23]   Pagell, M. and Wu, Z. (2010) Balancing Priorities: Decision-Making in Sustainable Supply Chain Management. Journal of Operations Management, 29, 577-590.

[24]   Bryman, A. and Bell, E. (2007) Business Research Methods. Revised Edition, Oxford University Press, Oxford.

[25]   Miles, M.B. and Huberman, A.M. (1994) Qualitative Data Analysis: An Expanded Source Book. 2nd Edition, Sage, Thousand Oaks, CA.

[26]   Riege, A.M. (2003) Validity and Reliability Tests in Case Study Research: A Literature Review with “Hands-On” Applications for Each Research Phase. Qualitative Market Research: An International Journal, 6, 75-86.

[27]   Freeman, R.E. (1984) Strategic Management: A Stakeholder Approach. Pitman Publishing Inc., Marshfield, MA.

[28]   Carter, C.R. and Rogers, D.S. (2008) A Framework of Sustainable Supply Chain Management: Moving toward New Theory. International Journal of Physical Distribution & Logistics Management, 38, 360-387.