TEL  Vol.7 No.7 , December 2017
A Comparison of Three Psychometric Values Measures for Modeling Ecologically Conscious Consumption Behavior
We model environmentally conscious consumption behavior (ECCB) with three psychometric values constructs: Schwartz’s Self-Transcendence Values, Kahle’s List of Values, and Richins and Dawson’s Materialism. Comparison of competing models and non-nested specification tests lead to a statistically significant model of ECCB which reasonably fits our author-designed and collected survey data. In addition, benevolence and universalism (elements of Schwartz’s construct), and acquisition centrality (an element of Materialism) exhibit statistical significance and conform to expectations.
Cite this paper
Webb, D. , Murphy, J. and Brown, C. (2017) A Comparison of Three Psychometric Values Measures for Modeling Ecologically Conscious Consumption Behavior. Theoretical Economics Letters, 7, 2008-2018. doi: 10.4236/tel.2017.77136.
[1]   Bateman, I., Munro, A., Rhodes, B., Starmer, C. and Sugden, R. (1997) A Test of the Theory of Reference-Dependent Preferences. The Quarterly Journal of Economics, 112, 479-505.

[2]   Ariely, D., Loewenstein, G. and Prelec, D. (2003) “Coherent Arbitrariness”: Stable Demand Curves without Stable Preferences. The Quarterly Journal of Economics, 118, 73-106.

[3]   Sippel, R. (1997) An Experiment on the Pure Theory of Consumer’s Behaviour. The Economic Journal, 107, 1431-1444.

[4]   Schwartz, S. (1994) Are There Universal Aspects in the Structure and Content of Human Values? Journal of Social Issues, 50, 19-45.

[5]   Schwartz, S. and Bilsky, W. (1987) Toward a Universal Psychological Structure of Human Values. Journal of Personality and Social Psychology, 53, 550-62.

[6]   Schwartz, S. (1992) Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries. In: Zanna, M., Ed., Advances in Experimental Social Psychology, Volume 25, Academic Press, Orlando, 1-65.

[7]   Collins, C., Steg, L. and Koning, M. (2007) Customers’ Values, Beliefs on Sustainable Corporate Performance, and Buying Behavior. Psychology & Marketing, 24, 555-577.

[8]   Straughan, R. and Roberts, J. (1999) Environmental Segmentation Alternatives: A Look at Green Consumer Behavior in the New Millennium. Journal of Consumer Marketing, 16, 558-575.

[9]   Roberts, J. (1996) Green Consumers in the 1990s: Profile and Implications for Advertising. Journal of Business Research, 36, 217-31.

[10]   Kahle, L. and Kennedy, P. (1988) Using the List of Values (LOV) to Understand Consumers. Journal of Services Marketing, 2, 49-56.

[11]   Richins, M. and Dawson, S. (1992) A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation. Journal of Consumer Research, 19, 303-316.

[12]   Roberts, J. (1995) Profiling Levels of Socially Responsible Consumer Behavior: A Cluster Analytic Approach and its Implications for Marketing. Journal of Marketing Theory and Practice, 3, 97-117.

[13]   Schultz, P. and Zelezny, L. (1999) Values as Predictors of Environmental Attitudes: Evidence for Consistency across 14 Countries. Journal of Environmental Psychology, 19, 255-265.

[14]   Kamakura, W. and Novak, T. (1992) Value-System Segmentation: Exploring the Meaning of LOV. Journal of Consumer Research, 19, 119-132.

[15]   Bhattacharya, C. and Sen, S. (2003) Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies. Journal of Marketing, 67, 76-88.

[16]   Roberts, J. (1996) Will the Real Socially Responsible Consumer Please Step Forward. Business Horizons, 39, 79-83.

[17]   Crowne, D. and Marlowe, D. (1960) A New Scale of Social Desirability Independent of Psychopathology. Journal of Consulting Psychology, 24, 349-54.

[18]   Nunnally, J. and Bernstein, I. (1994) Psychometric Theory. 3rd Edition, McGraw-Hill, New York.

[19]   Sawa, T. (1978) Information Criteria for Determining among Alternative Regression Models. Econometrica, 46, 1273-1291.

[20]   Davidson, R. and MacKinnon, J. (1981) Several Tests for Model Specification in the Presence of Alternative Hypotheses. Econometrica, 49, 781-793.