ABSTRACT At present,China’s online travel companies are expanding their market share by
continuously burning money, and most enterprises are in a profit dilemma.
Future tourism is the competition of comprehensive resources, and the process
of resource integration is directly related to the performance of online
tourism enterprises, and it is also the key for online travel enterprises to
win in the fierce competition environment. Therefore, this paper aims to
improve the competitive advantage of online tourism enterprises by optimizing
the online tourism enterprise resource integration process, which brings high
enterprise performance to online tourism enterprises.
Cite this paper
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