OJBM  Vol.3 No.4 , October 2015
Analysis of Nokia’s Decline from Marketing Perspective
Nokia was a synonym for the mobile phone industry for a long time; however, when it came into the era of smart phones, the former leader was under an awkward situation. Nokia sold its mobile phone business to Microsoft on September 3, 2013. A company following Kodak with the legendary color failed in the impact of the new technology revolution. This was a typical case of the subversion of an industry; therefore, the author believed that it was necessary to analyze the process. This paper studied Nokia’s decline mainly from the three parts. First of all, looking back Nokia’s development process from the glory to the decline, it can be divided into three stages: the transition period, the peak period and the decline period, followed by analyzing the reasons of its decline from three parts: Nokia executives’ grasp for the market, the company’s business strategy and business cooperation, and finally analyzing its inspiration for modern enterprises from the marketing perspective.

Cite this paper
Jia, J. and Yin, Y. (2015) Analysis of Nokia’s Decline from Marketing Perspective. Open Journal of Business and Management, 3, 446-452. doi: 10.4236/ojbm.2015.34045.
[1]   http://www.cnii.com.cn/mobileinternet/2013-09/03/content_1214896.htm

[2]   Fu, Z.S. (2010) Nokia Smart Phone Satisfaction Is Not High Operating System Closed or the Main Reason. communication Information

[3]   Yi, M. (2011) When Nokia Met Apple. Business Management, 12, 60-62.

[4]   Zheng, Z.Q. (2013) Influence of Utilitarianism and Hedonism on Purchase Behavior in Mobile Phone—Nokia and Apple as an Example. Journal of Liaoning Medical College, 10, 50-52.

[5]   Yang. K. (2013) Nokia, the Giant Dying from the Advantage. East China Science and Technology, 9, 62-63.

[6]   Zeng, F.P. (2012) Key of the Success of the Enterprise as an Example to Nokia. China Trading, 15, 60-63.

[7]   Wang, Y.W., Ma, J., Wu, X.F. and Liu, S.C. (2012) Introduction of New Technology, Organizational Practice Update, Enterprise Competitiveness Research-Based on Nokia, Apple Case Comparison Research. Science and Technology Management, 11, 150-159.

[8]   Wang, W.H. (2013) Superstar’s Death—Financial and Strategic Analysis of the Nokia Failure. Master’s Thesis, Xiamen University, Xiamen.

[9]   Shang, T.M. (2012) To Live or To Die, It’s a Question for Nokia. State-Owned Enterprise, 10.

[10]   China Internet Network Information Center (CNNIC) (2012) China Mobile Internet Users Online Behavior Research Report. 11.

[11]   IResearch (2012) China Mobile Network Retail Market Testing Report. 12