JSSM  Vol.4 No.2 , June 2011
Factors Impacting Innovation in New Service Offerings
Author(s) John Maleyeff
ABSTRACT
Factors that affect the level of innovation in projects to develop new service offerings are analyzed based on field re-search results from 84 service innovation projects. Personal characteristics of developers, process and customer type, and an important characteristic of their organization (i.e., whether or not they possess a strong Lean Six Sigma or simi-lar process improvement orientation) are analyzed. It is shown that, although personal characteristics, process type, or customer type do not affect the level of innovation, organizations with a strong Lean Six Sigma orientation had a lower incidence of radical innovation recommendations.
Cite this paper
nullJ. Maleyeff, "Factors Impacting Innovation in New Service Offerings," Journal of Service Science and Management, Vol. 4 No. 2, 2011, pp. 111-117. doi: 10.4236/jssm.2011.42014.
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