A new mediator model for Information service firms (ISFs) is proposed based on Service dominant logic. In this model, mediators create a shared contextual place and it plays an important role in connecting and managing supply and demand to provide superior services. The mechanism of value co-creation based on service dominant logic in business activities through a suitable service field organized by mediator firms for interactions by all participants. This mechanism is demonstrated through case studies of the framework of Hitachi TWX-21 and Cookpad Inc., which are Japanese information service businesses. We found that a good service field was effective in helping all business’s parties receive better value and gain satisfaction.
Cite this paper
M. Doan, K. Shirahada and M. Kosaka, "Service Mediator Model for Value Co-Creation Based on Service Dominant Logic," Journal of Service Science and Management
, Vol. 6 No. 1, 2013, pp. 11-19. doi: 10.4236/jssm.2013.61002
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