PSYCH  Vol.3 No.7 , July 2012
Proposal to Prevent Alcohol Dependence Using Purpose in Life/Ikigai to Mimic the Chemical Effects of β-Endorphin
Author(s) Riichiro Ishida*
ABSTRACT
Purpose in life (PIL)/ikigai is a social attitude based on the concept that, “every person has a need to establish meaning in life”. Comfort and pleasure are related to the secretion of neurotransmitters such as serotonin, dopamine and β-endorphin. Drinking alcohol can also trigger emotions and cause the secretion of β-endorphin. Persons, who have an inner sense of satisfaction, do not need or want to induce comfort and pleasure by using alcohol or morphine. The primary chemical structures of β-endorphin and morphine are similar. Therefore, it is possible that helping people to achieve PIL/ikigai could strengthen psychological and/or physical defenses against alcohol dependence.

Cite this paper
Ishida, R. (2012). Proposal to Prevent Alcohol Dependence Using Purpose in Life/Ikigai to Mimic the Chemical Effects of β-Endorphin. Psychology, 3, 534-536. doi: 10.4236/psych.2012.37078.
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